Changing your internet

You don’t have to read about Kim Kardashian’s latest social adventures. Nor do you have to read about how the elimination of plastic bags could drastically change the world oil consumption. But if you do decide to read on these topics it’s ok. And if you decide not to read up on these topics that’s ok too.

You have choice on the web and that is more than ok; as long as you recognize that it is a choice and use that choice to help shape what gets published. Marketers will write what gets read, by reading about topics you want to know about and not just what pops up on the side bar of your chosen social media site you can shape the internet (or at the very least let your spying social media site learn what you like and change what they show you in your side bar!).

My gut (and Warren Buffett) says go with the numbers

Many of us want something to base important decisions on; gut feelings are rarely good enough. A recent article on the Fortune.com website (How Warren Buffett Stays Young), said that when Warren Buffett was asked to explain his high-sugar, high-salt diet that includes chips and ice cream for breakfast and 5 cans of coke a day he replied, “I checked the actuarial tables, and the lowest death rate is among six-year-olds. So I decided to eat like a six-year-old”.

Next time you are looking for support for a decision you are about to make remember that statistics may not lie but how they are applied may not tell the whole truth.

It ain’t over till it’s over

There is nothing wrong in moving on to another position in your department.

There is certainly nothing wrong with climbing up a rung on your department’s corporate ladder.

There is also nothing wrong in switching departments and learning something new about your business.

There is equally nothing wrong, when as a leader, you decide to leave your company and move somewhere else.

Once you have planned, executed, and reflected on all that you hoped to achieve within your role, it is time to move on. This is healthy for both you and your present/former company.

Developing a strong succession plan is key to making this transition smooth and will lessen any misguided kickback that may be coming your way. After all, growth for a business boils down to the drive of its people. Once you have achieved what you set to achieve, hanging around any longer is not going to do you or the business any favors.

Total Customer Satisifcation = Total Quality

It doesn’t matter how well trained your employees are; how many policies you develop to guide them; or how quickly you handle customer concerns.

If your employees don’t care about helping your customers; aren’t empowered do what’s right free of systematic restraints; or aren’t staffed adequately for when things don’t go as planned then you have failed.

You and your company have failed if you don’t learn from previous mistakes; don’t plan for worst case scenarios; or don’t put customer satisfaction above all else.

Everyone on your team must sing the same tune. Having a customers’ concern  dealt with appropriately must not depend on ‘who you get’ when contacting the customer service department – and every employee is the customer service department.

Oh, and more thing – the tune your employees must be singing, it’s whatever tune is your customers favorite.

Mindful of your environment

I once heard that airlines pump in 19.5% oxygen into the cabin of airliners thereby creating a calm, almost sleepy passenger while soaring 30,000 feet above ground.

I also once heard that casinos in Vegas pump in 22% oxygen into their resorts thereby creating an energetic, wired client to stay awake “aka spend more” longer.

Being mindful of your surroundings and how it is affecting your body may not stop your body’s natural reaction (i.e. feeling more awake), but it may help control the usual behaviors (i.e. gambling away your last cent) associated with your altered environment.

Hold the door

It doesn’t take much effort at all. In fact, in some places all you have to do is press a button and door will open by itself. Even still, it feels good when someone else takes the time the press the button for you.

Pausing for just a second, swinging the door open, allowing a complete stranger to walk through before you, a quick “Let me get that that for you”, and a small smile as they pass, are sure ways to make two people feel a little better, even if just for a few moments.

One last thing, be sure to say “You’re welcome” to the inevitable “Thank you” that is coming your way.

A million different ways

Need something completed?

Figure out what the end product must look like, work on how best to describe that end product, learn who is best to create that end product, communicate your vision of the end product, and then let that person figure out how best to produce it.

Oh, and one last thing – stay out of their way.